Peacock’s Yellowstone ad branded a ‘declaration of war’ against CBS

Peacock’s Yellowstone Ads Seen as ‘Declaration of War’ on CBS

Peacock has taken an aggressive stance by airing Yellowstone ads on rival network CBS. The campaign has been described as a “declaration of war” against the traditional broadcaster.

Peacock Airs Yellowstone Ads During CBS Broadcasts

Peacock, NBCUniversal’s streaming service, has started running Yellowstone ads during the show’s rerun broadcasts on CBS. The ads urge viewers to switch to Peacock to stream the series.

Move Viewed as Direct Attack on CBS

This campaign is seen as a bold, risky attack directly targeting CBS. Some have called it a “declaration of war” since Peacock is actively promoting the tuning out of CBS in favor of their own platform.

Peacock Has Exclusive Yellowstone Streaming Rights

Despite airing on CBS, Peacock has the exclusive streaming rights to Yellowstone. This was granted by Paramount Global, parent company of both CBS and the Yellowstone production studio.

Ads Could Drive CBS Viewers to Peacock

The Peacock ads could succeed in pulling Yellowstone viewers away from CBS over to the streaming service. This risks damaging CBS’ ratings.

Situation Highlights Shifting Media Landscape

The dueling Yellowstone broadcasts underscore how the rise of streaming has changed relationships between competing networks. Rivals like NBC and CBS now have complex ties, as this situation demonstrates.

Paramount Benefits from Ad Campaign

Though risky for CBS, Paramount still profits from both the Peacock streaming deal and airing the Peacock ads on CBS. The ad campaign highlights the complexities of streaming-era media.

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