Network Showdown: Peacock Challenges CBS with Yellowstone Ads

Peacock Aims at CBS Viewers in Yellowstone Streaming War

A streaming battle is brewing between NBCUniversal’s Peacock and CBS over the hit Western drama Yellowstone. Peacock has launched an aggressive campaign directly targeting CBS viewers.

Peacock Ads Run During CBS Yellowstone Broadcasts

CBS currently airs repeats of Yellowstone on Sundays. During these broadcasts, Peacock has been airing ads telling viewers they can stream all episodes of Yellowstone on Peacock.

Campaign Highlights Peacock’s Yellowstone Offering

The ads highlight that while CBS only shows repeats, the full Yellowstone series is available to binge on demand via Peacock. Peacock seems to be declaring war on CBS over the valuable Yellowstone streaming rights.

Paramount Deal Allows Peacock to Stream Yellowstone

Despite airing on CBS, Yellowstone is produced by Paramount Global, which has licensed streaming rights to Peacock. This explains how Peacock can advertise Yellowstone streaming while CBS airs the show.

Battle Reflects Fierce Competition for Viewers

Peacock’s aggressive Yellowstone marketing campaign underscores the intense competition among media companies. Streaming services and traditional networks are fighting for viewers’ attention and loyalty.

Challenge to CBS Represents Power Shift

By directly targeting CBS viewers, Peacock is demonstrating its growing confidence in challenging traditional networks. The ads represent a power shift as streaming becomes more dominant in the TV landscape.

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Saddle Up: How Kevin Costner Rode into His Starring Role on Yellowstone The Future of Poirot: Will Branagh Return for More Mysteries? Yellowstone’s Thrilling Comeback: A Fanfare of Excitement for Fans! Saddle Up: 10 Ways to Watch Yellowstone Without Cable.A1 Kevin Costner Saddles Up for New Western ‘Horizon’ After ‘Yellowstone’